https://www.tenyearplan.co/home daily 1.0 2021-12-10 https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/6192820c26929078b17e86d8/1636991504062/image-7.png Home - “Ten Year Plan is replete with crucial lessons learned along the path of heartfelt dream realized - with value for entrepreneurs across all organizations. Tender Greens helped pioneer the better-for-you fast casual restaurant sector, and while their road to success was inevitably bumpy, these founder prevailed, thanks to their collective vision, humanity, humility to learn and generosity to teach.” — Danny Meyer, CEO Union Square Hospitality Group https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/61927ff03efa5f6ccca8a8c9/1636990960671/sam-polk-everytable-typ.jpg Home - “Tender Greens is a world-class, conscious business, and Erik & David are world-class entrepreneurs. This book is a fascinating read about a company dedicated to both profits and deeply held values. What a success story!” — Sam Polk, Founder and CEO Everytable https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/6182f354d5e2d234a757cfc8/1636990078399/ten_year_plan_2.jpg Home - At a time when the world seems a bit uncertain, this story is about setting a clear destination to help navigate your business, your life and your team along an intentional path towards a common goal. https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/613a8a8380486a6005faf253/1631226564012/typ-tender-greens-book.png Home Erik Oberholtzer, David Dressler, and Matt Lyman co-founders of Tender Greens. https://www.tenyearplan.co/ten-year-plan daily 0.75 2021-11-15 https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/613794c07d8a00644a76ce8c/1631032528197/Asset+4%40300x.png Our Story - Follow the journey of three young entrepreneurs who in 2006 opened a radically fresh, disruptive restaurant concept in the heart of Los Angeles. Defying the long odds stacked against everyone in the restaurant industry, the founders and their skilled team built Tender Greens, named by Conde Nast Traveler one of “The Ten Best Restaurant Chains in the World,” and by Forbes as one of the “25 Most Innovative Consumer Brands.” https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/6130d121b021c12ef7a987ad/1636994712033/image+%2827%29.png Our Story - We designed Tender Greens for growth—not simply to grow profits, but to operate at a volume that would make a difference. https://www.tenyearplan.co/order daily 0.75 2021-11-15 https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/618eb767b3842629b2769dec/1636743015665/ten_year_plan_1+%281%29.jpg Order - “An intimate and forthright look into what it actually takes to successfully scale a business with heart and purpose. This is a business book for anybody that wants to make a difference.” — Chip Conley, Founder Modern Elder Academy https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/618ed59c8d3bb91adf9fd775/1636750748609/ten_year_plan_3.jpg Order - Take the long view. Ten Year Plan lays out a practical, proven approach to creating enduring value—including missteps, misgivings, setbacks, and successes. Applicable to any industry, the scalable business model crafted for Tender Greens gives equal emphasis to margins and mission. https://static1.squarespace.com/static/612e2eab52eb8409f489cea8/t/6192801c0b1cce1746d37e04/1636991014267/Dani_FB.jpeg Order - “There’s never been a better time for the restaurant industry to have a road map, a way forward to build a more socially just and environmentally-friendly food system.” — Danielle Nierenberg, President of Food Tank